Workshop on Effective Communications gives new skills to African Union staff

27 April 2020
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Just before most of the world’s population was put under lockdown due to the global COVID-19 pandemic, CIDT’s Rufsana Begum and Richard Nyirenda facilitated a 3-day training workshop on Effective Communication for the African Union Commission (AUC) in Addis Ababa, Ethiopia, from 26-28 February 2020.

The workshop was driven as part of institutional reform in the African Union (AU) positioning itself as a global player, capable of delivering Agenda 2063, the continent’s strategic framework to bring about inclusive and sustainable development. The AUC understands the need to invest in men and women, giving them the communication and interpersonal skills needed to deliver positive and persuasive oral communications.

The workforce require the necessary skills to communicate with impact and diplomacy, in ways that strengthen their professional relationships. This means being equipped with the awareness, confidence and energy to communicate verbally and non-verbally.

CIDT has been instrumental in strengthening internal capacity for the delivery of the AU’s Agenda 2063, through the development and provision of tailored capacity strengthening workshops. This latest workshop bought together 17 participants from various roles and departments within the AU headquarters. Some positive participant feedback included:

“The presentations conducted were more of practical in nature and that helped us learn by doing… mostly I like how you include real life examples… how something that we don’t consider important [such as body language] actually affects the whole communication.”

The African Union (AU) is a continental body consisting of the 55 member states that make up the countries of the African Continent. The vision of the African Union is for “An Integrated, Prosperous and Peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena.” This vision is being driven by the Agenda 2063 blueprint and master plan for transforming Africa into the global powerhouse of the future. Agenda 2063 is a concrete manifestation of the pan-African drive for unity, self-determination, freedom, progress and collective prosperity pursued under Pan-Africanism and African Renaissance.